...because tonight a page went live on the Virgin Media site which accepts registrations without the Unique reference number which has been printed on the 'It all starts with you' cards.
So, if you haven't received the above card in the post yet, and you fancy a chance of getting your hands on one of "1,000 TiVo boxes which you could enjoy on us for an entire year", then click here, good luck, and ignore the 'thank you' message after registration which assumes your first name is Phil.
You'll also receive an email from Virgin confirming your registration, mine said this:
Thank you for your interest.
We will be in contact by 20th March 2011 if you are one of the lucky ones to receive a TiVo box on us for a year.
The Virgin Media Team