Spotify's arrival on Virgin-TiVo may depend on accepting Virgin Media's UK exclusivity request

At the TiVo launch, Virgin revealed that they were in talks with entertainment companies in order to invade all of mankind their next-generation PVR with a wide selection of apps. One of them was Spotify.

Today, paidContent:UK reveals that:

Negotiations revolve around Virgin Media wanting UK exclusivity on offering Spotify - that’s something Spotify may be reluctant to give but which, having announced no such deals in over a year, it may need to.

Such a deal would give Spotify access to Virgin's TV, broadband, and potentially, mobile customers. Spotify have no plans for imminent announcements, let's hope that changes soon for future customers of Virgin-TiVo.