An interview with Cindy Rose (Virgin Media's Executive Director of Digital Entertainment) is
online at New Media Age. Below are a few TiVo-related snippets:
We are researching the possibility of introducing micropayments on the
TiVo platform [from third parties like ITV for their Catch-Up content] and I can imagine there being a place
for it in the world of gaming, and other areas like fantasy football
where you would want a micropayment mechanism of some sort. We’re
working a lot with Facebook, which is doing some great things in this
space.
With TiVo,
we decided not to market the most advanced and sophisticated features
that would be exciting to the techophiles, but to hone in on the core
features...we marketed all the things that
have solved problems that were annoying people, instead of the most
advanced things – we will get to that later.
We’re seeing a more accelerated adoption curve than I expected. I’m
big on the customer journey – taking people along with you as you move
toward the end game when the TV resembles more of a web experience. I
expected people to use the EPG and try the odd search or browse the odd
collection, dabble in the odd app. But we are finding the adoption
effect is faster than expected. The discovery tools are working so
people are not only watching what they know and love already, but are
discovering new stuff.
Read the full interview at
New Media Age.
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