Thursday, 13 October 2011

Virgin Media's Cindy Rose on TiVo 3rd Party Micropayments; Core features; Adoption Curve

An interview with Cindy Rose (Virgin Media's Executive Director of Digital Entertainment) is online at New Media Age. Below are a few TiVo-related snippets:
We are researching the possibility of introducing micropayments on the TiVo platform [from third parties like ITV for their Catch-Up content] and I can imagine there being a place for it in the world of gaming, and other areas like fantasy football where you would want a micropayment mechanism of some sort. We’re working a lot with Facebook, which is doing some great things in this space.

With TiVo, we decided not to market the most advanced and sophisticated features that would be exciting to the techophiles, but to hone in on the core features...we marketed all the things that have solved problems that were annoying people, instead of the most advanced things – we will get to that later.

We’re seeing a more accelerated adoption curve than I expected. I’m big on the customer journey – taking people along with you as you move toward the end game when the TV resembles more of a web experience. I expected people to use the EPG and try the odd search or browse the odd collection, dabble in the odd app. But we are finding the adoption effect is faster than expected. The discovery tools are working so people are not only watching what they know and love already, but are discovering new stuff.
 Read the full interview at New Media Age.

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