TMS will provide Virgin Media with rich, deep and robust entertainment content including linear TV schedules, program and video-on-demand metadata, celebrity metadata and images. The agreement also includes TMS TV Showcards which offer show synopses, logos, cast ensemble and cast-in-character photos plus award histories. TMS Unique IDs serve as the data taxonomy which ties all the information together allowing easy search and discovery of related content across all programming sources and consumer devices.TMS have a knack for doing this sort of thing, they already supply metadata for 40 countries and their clients include Microsoft, Google, Comcast, Multichoice, IMDb, Zon Multimedia and of course, TiVo. Ian Mecklenburgh, Virgin's Director of Consumer Platforms, sounded quite pleased with the deal:
For the first time, UK viewers are enjoying a truly personalised viewing experience and getting the most out of great online, on demand and live TV content, all in one place. We're really excited to bring our customers what is just the first of successive generations of transformational digital entertainment services and our agreement with TMS will help them find exactly what they want and discover even more.Meanwhile, MediaWeek reports that Virgin Media's Digital Sales Team will be looking after the adverts on the TiVo platform, as well as adverts on Virgin's VOD system and on VirginMedia.com.