|The invasion continues|
The PDF document is an interesting read, revealing that:
- There's been a 19% increase in proportion of Sky customers taking Virgin TV
- 40% of those said they wanted TiVo
- Over half of TiVo customers recommend to friends/family
- TiVo customers rate product 19% higher than comparable TV customers (NPS survey)
- Attracting Sky switchers – 55% of TiVo new adds were from Sky
- Search function valued – 1m searches in November
- 2.4m app sessions in November, at 21 minutes a time
- Longer term users prefer “My Shows” to the TV guide
- Unlocks and enables a strong desire to personalise the TV experience
- 8m “Thumbs Up/Down” rating content in November
- A TiVo box costs Virgin Media around £100.
- 66% of TiVo customers are on Virgin's XL TV package.